Serial Entrepreneur, From Bust to an 8 Figure Business and Repeat. I have gone through the ups and downs of entrepreneurship and have created several businesses, some were sold to other entrepreneurs, some were just closed. As the CEO of Click One Media, I’m at the forefront of providing innovative strategies and solutions for entrepreneurs and business owners to help achieve their goals. With a diverse background in media and marketing across multiple industries, I’m passionate about helping people get unstuck, gain clarity and achieve impactful results in their business and life. Beyond my professional endeavors, I also share my insights and expertise as a podcast host, aiming to empower others with valuable knowledge and tips for success in the business, and financial world. This Podcast is about Entrepreneurship, Leadership, Personal Development, Marketing & Investing.
Episodes
Friday Jan 12, 2024
Friday Jan 12, 2024
234. HERE'S THE LOW DOWN: From DIY Disaster to Website Wizardry - Navigating the Wild World of Digital Marketing, Branding, and Business Growth! - Lyndal Ashby
HERE'S THE LOW DOWN
Yes, you read that right.
Spurred by a move to a country town and not able to find childcare, I quit my job as a business banker and decided to be self-employed. (Thinking it would be cruisy and easy to juggle with a baby. BOY was I wrong….)
I jumped into digital marketing and rushed to set the business up. Trying to be cheap, I googled 'quickest way to build a website'. Using just a selfie of myself and some generic and cringey stock photos, I quickly made a website.
It was a disaster! It kept breaking, had terrible copywriting, and looked ugly and unprofessional.
Frankly, it was terrible.
Wanting to improve the site, I began learning everything I could about:
Branding
Website Design
Sales Funnels
Copywriting
Customer Experience
I fixed my website and it looked really good. But it still didn't feel right...
On the front end I had started helping customers with their marketing but found a common problem. They all had issues with their websites too.
- Some didn't even have a website.
- Some tried to DIY their websites, with mediocre results
- Others overpaid "web designers" and received sites so bad they would drive customers away. (Not to mention lack of communication and being talked down to!)
All these customers had a common goal - they wanted to grow their business. But without a strong website, promoting their business would be a waste of money.
They began asking for help with their website and I found my calling. Branding and web design is what I love. So, I decided to refocus the business on these areas.
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